MarketPulse Analytics

We are seeking an experienced and results-driven Senior Digital Marketing Manager to lead our digital marketing strategy and execution. In this pivotal role, you will be responsible for developing, implementing, and managing comprehensive digital campaigns across various channels to drive brand awareness, customer acquisition, and engagement. You will leverage data-driven insights to optimize performance, manage a team of marketing specialists, and collaborate closely with product, sales, and content teams to achieve our ambitious growth targets. This is an exciting opportunity for a strategic leader with a passion for innovation and a proven track record in digital marketing leadership.

Skills:
SEO/SEM Strategy & Execution, PPC Campaign Management (Google Ads, Bing Ads), Content Marketing Strategy, Social Media Marketing (Organic & Paid), Email Marketing & Automation (HubSpot, Marketo, Salesforce Marketing Cloud), Website Analytics (Google Analytics, Adobe Analytics), CRM Software Proficiency, A/B Testing & Optimization, Data Analysis & Reporting, Project Management, Team Leadership & Mentorship, Excellent Written & Verbal Communication

Requirements:
Bachelor's degree in Marketing, Business, Communications, or a related field; Master's degree preferred, 7+ years of progressive experience in digital marketing, with at least 3 years in a leadership or senior management role, Demonstrable experience leading successful digital marketing campaigns across multiple channels, showing clear ROI, Expert-level knowledge of current SEO best practices, search engine algorithms, and ranking factors, Proven ability to analyze market trends, competitor activities, and customer insights to inform strategy, Strong analytical skills with experience using data visualization tools and presenting insights to stakeholders, Experience managing marketing budgets and forecasting performance, Certifications in Google Ads, Google Analytics, or other relevant marketing platforms are a plus, A portfolio showcasing successful digital marketing initiatives and impact